To create awareness, increase visibility and market share. We worked with client to develop compelling creative designs, deployed out-of-home advertising assets, conducted sales activation in major markets and retail and channel development.
We conceptualized and designed out-of-home campaign materials for the company's cosmetic and skincare products and deployed these materials on bus rapid transit (BRT) buses across Lagos State. We also conducted market activation in major markets within Lagos metropolis in order to create awareness about the company and its products. In order to increase shelf space in major supermarkets, we embarked on retail and channel development project for the client in about 100 supermarkets in Lagos.