First City Monument Bank (FCMB) Limited is a member of FCMB Group Plc, which is one of the leading financial service institutions in Nigeria with subsidiaries that are market leaders in their respective segments. Having successfully transformed into a retail and commercial banking-led group, the company needed to refresh its visual identity and run a sustenance marketing communication campaign necessary for conversion and building a strong brand equity amongst competition.
We were tasked with deploying a national rollout of signage and increase OOH presence across Nigeria.
We defined the scope of the project, design and install the signage pan Nigeria. To ensure durability, we also signed Service Level Agreement for periodic maintenance of the signage. Due to our investment and ownership of billboard assets and advertising concessions, we have consistently delivered strategic and good locations with high footfalls and eyeballs.