Wetherheads Advertising Group Limited, one of Nigeria’s leading advertising agencies has been appointed as the marketing communications agency for Linkage Assurance Plc. Wetherheads, whose appointment takes effect from April 2021 emerged as a result of its performance in a competitive pitch process that involved other leading advertising agencies.
The insurance company began the search for a marketing communications agency after meeting a significant part of the statutory requirements of the NAICOM mandatory recapitalization exercise for all insurance companies. Subsequently, Wetherheads was given the mandate to commence the strategic repositioning and rebranding exercise for Linkage Assurance Plc. The prestigious advertising agency is expected to employ a broad range of online & offline innovative strategies to define, design, develop & deploy an exceptionally compelling marketing communications campaign for the insurance company.
Speaking on the appointment, the Group Managing Director/CEO, Wetherheads Advertising Group, Mr. Abi Iderawumi, said;
“We are excited to have emerged from a line-up of some of the biggest and most reputable advertising agencies in Nigeria. Linkage Assurance Plc is a business on a strong growth trajectory and we’re delighted to be working with them on this rebranding voyage. Their ambitions are very clear and so are the objectives. We are committed to drawing from our pool of talents and also from our wealth of resources to further cement their dominance in the Nigerian insurance industry.”
While many might buckle under the pressure, Wetherheads, a highly-rated advertising agency within the industry is more than capable of succeeding based on its pedigree and competence of over 25 years. As record shows, the agency has spearheaded some of the best industry-changing campaigns and still moves to become one of the world’s best in combining technology with innovation to deliver creative value to its stakeholders.